HOW TO GENERATE TRAFFIC WITH E-COURSES
A great way to generate traffic to your site is through offering e-course. An e-course is a series of emails set up to go out automatically over a period of time. They will usually consist of a series of lessons or specific “how-to’s” to cover any topic you choose. For example, if your topic is working at home, you can create an e-course titled “10 Steps on How to Start a Home Business”. Then, you would set up your emails so the subscribers would get one a day, for 10 days. You would then write the emails, or lessons as follow, Step #1 Finding the Right Home Business, Step #2 Writing a Business Plan, Step #3 etc., etc., just for example.

Your subscribers will remain on your mailing list even after the 10 days (or whatever it is that you set up the e-course for), so you can continue to send out follow-ups and updates. Of course the subscriber will have the option to unsubscribe, but most often they do not, as long as you don’t abuse the follow-ups. Every email you send out is another opportunity to bring your subscriber back to your site. You already know they are interested in the information or service you provide because they signed up for your e-course.

The great thing about an e-course is that once you set up the email series, it runs by itself. Of course you can always go in and make any necessary changes. As long as you keep your e-course up to date, it will continue to bring you traffic for years to come.

Creating an e-course is easy. All you need is a topic and an auto-responder. Two of the more popular auto-responders are Get Response (which is what I use) and Aweber. You will definitely want to choose a well known and respected auto-responder. Your e-course is no good without a reliable auto-responder. Keep in mind that you want to use an auto-responder that uses a double opt-in subscription method. This will protect you from SPAM complaints because the subscriber will have to confirm they want to subscribe to your e-course before any emails are sent to them.

Once you get your email series in order and set up, you will want to “capture subscribers”. Your auto-responder company will provide you a code to place on your site. This will then put a box on your site for subscribers to put their names and emails to be added to your mailing list.

That’s all there is to it. Your e-course is set up, running on autopilot and you are free to work on other things. A professionally written, up to date, e-course can continue to bring you traffic for an indefinite period of time.